Action Model
Explainer Animation
Action Model are at the forefront of a shift in AI training, empowering a community-driven approach that challenges the traditional model dominated by large corporations. Their innovative browser extension allows users to train AI and subsequently earn $LAM by selling their actions on a dedicated marketplace. This system not only decentralises AI development but also offers users a direct stake in the value they create. As they prepared for the launch of this groundbreaking technology, Action Model needed a powerful and clear explainer animation to effectively communicate their complex value proposition to a broad audience.
Client
Action Model
Services
Explainer Animation, Motion Design
Objectives
Action Model's primary goal was to launch their new tech business with a strong visual statement. They required an explainer animation that could be implemented across their website, marketing campaigns, and presentations. The core objective was to demystify their technology – how users train AI, the function of the $LAM token, and the benefits of their community-driven marketplace – in an engaging and easily digestible format. Despite having a brand in development, they also sought a visual identity for the animation that would align with their brand guidelines and resonate with their target audience.
Our Process
Our approach to crafting Action Model's explainer animation was highly collaborative. We began by thoroughly understanding the nuances of their platform, recognising that an effective animation hinged on a complete grasp of how Action Model functions. This understanding allowed us to develop a compelling narrative and a precise storyboard that accurately reflected their technology and vision.
Working closely with the Action Model team, we refined the concept and narrative, ensuring every detail was accurate and impactful. We then brought this vision to life with a unique hybrid animation style, blending 2D and 3D elements to create a visually rich and dynamic experience. We designed a distinct visual identity for the animation, ensuring consistency with Action Model's developing brand. The aim was to create an immersive experience, putting the viewer "in the hotseat" and taking them on a tour through the platform's capabilities, showcasing its user-friendliness and the exciting potential it holds.
The Results
The resulting explainer animation provided Action Model with a powerful tool for their launch. By visually translating complex technical processes into an engaging and accessible narrative, the animation successfully introduced their innovative platform to a wide audience. It served as a vital asset for their website, enhancing user understanding and engagement, and proved invaluable in marketing efforts and presentations, clearly articulating their unique value proposition. The hybrid 2D and 3D Motion Design captivated viewers, effectively showcasing the intricacies of the Action Model platform and solidifying its position as a pioneer in community-driven AI development.