Our Process
We add motion to existing brands, and develop new brand identities with motion in mind.
Put simply, we’re motion designers. We focus our creative energy on two things; Adding motion to brands or brand campaigns, and creating brand identities with motion in mind. Think brands in motion.
Motion design is becoming an increasingly important part of a brand’s identity and brand communications, rather than a ‘nice-to-have’. We partner with creative agencies and brand teams to bring cohesion and consistency to a brand’s output through motion and motion design.
We pride ourselves on being great collaborators. With a background in brand, we bring strategy to the table as well as motion design. Whether we’re partnering with other creative agencies in Cardiff (and beyond) or working directly as an extension of an in-house brand team, we like to get stuck in.
From one-off animation assets to fully realised brand motion systems, we bring concepts to life through motion. Our flexible approach means we can plug into projects at any stage — early ideation, refinement, or final delivery.
We’re ideas people, and we thrive on creative energy. So if you're up for throwing bold concepts around with like-minded minds — we're in.
Nothing explains what we do better than our work.
Our Services
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Motion is transforming how brands communicate, and we’re here to help harness its power. Our Motion Branding service is designed to bring brand’s to life through animation. Whether it’s enhancing existing brand identities by animating key elements or crafting a new brand with motion as the foundation.
This goes far beyond just an animated logo. Through in-depth discovery phases and collaborative workshops, we analyse every element of a brand and its applications. From there, we develop a motion language, principles, behaviours and guidelines, allowing brand’s to integrate motion across all touch points with consistency.
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A motion toolkit is a suite of usable animation assets and templates to bring consistency to a brand’s content.
This typically includes logo animations, typography, motion behaviours, social templates, motion graphics, motion guidelines and more.
Each brand and its requirements are different so we assess each project and its strategic objectives before putting the toolkits together.
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Social Media is such an easy way for brands to reach and engage with their audience, but keeping on top of regular, engaging content is tricky.
A carefully considered social media toolkit can plot out months of consistent and on-brand content for you to schedule in and forget about for a while.
Our motion graphics toolkits provide short, impactful animations with concise storytelling, often customised for specific platforms like Instagram, TikTok, Linkedin or Facebook.
The aim of the game is to capture attention quickly, generate emotional connections, boost shareability and have clear calls-to-action.
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When launching a product, service, or brand, a brand animation can be an effective way to cut through the noise. With a blend of engaging motion graphics and slick sound design, it helps convey complex ideas clearly and memorably.
Brand animations work well across social media, websites, and broader marketing campaigns.
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An explainer animation is a concise, visually engaging video that simplifies complex ideas, products, or processes using dynamic visuals, motion graphics, and voiceovers. It combines storytelling and design to effectively communicate key information in an easy-to-understand and memorable way, often used for marketing, education, or onboarding.
We take care of everything from discovery and creative development, to storyboarding, animating and sound design.
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We bring identities for events to life through animation.
Whether it’s animated content to promote an event before it takes place, or animating screens to introduce keynote speakers, we’ve got you covered.
