Our Approach
We add motion to existing brands, and develop new brand identities with motion in mind.
Put simply, we’re motion designers. We focus our creative energy on two things; Adding motion to brands or brand campaigns, and creating brand identities with motion in mind.
Motion design is becoming an increasingly important part of a brand’s identity and brand communications, rather than a ‘nice-to-have’. If we’re helping create new animated content for an existing brand, we like to get involved as early on in their process as possible, to ensure that what we can bring to the table informs the direction of the design or campaign and creates something cohesive and authentic.
We pride ourselves on being great collaborators. Whether we’re partnering with other creative agencies in Cardiff (and beyond) or working directly as an extension of an in-house brand team, we like to get stuck in.
From one-off animation assets to fully developed brand motion systems, we love putting concepts into motion. Our flexible, design-led approach means we can plug into projects at any stage.
We’re ideas people. So any chance to bounce some mad concepts around with some like-minded creatives is what we’re about.
Nothing explains what we do better than our work.
Our Services
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Motion is transforming how brands communicate, and we’re here to help you harness its power. Our Motion Branding service is designed to bring your brand to life through animation. Whether it’s enhancing your existing brand identity by animating key elements or crafting a new brand with motion as the foundation, we ensure your brand stands out in a competitive market.
This goes far beyond just an animated logo. Through in-depth discovery phases and collaborative workshops, we analyse every element of your brand and its applications. From there, we develop custom animations for each aspect and deliver a comprehensive motion toolkit, enabling you to seamlessly integrate motion across all your marketing efforts moving forward.
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Once we’ve developed motion assets for your brand, we’ll supply you with a motion toolkit - a guide to help you use your motion assets across all outputs, whether that’s creating social media content, website assets or even for a broader brand campaign.
Think of it as an animated version of a brand guidelines.
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Social Media is such an easy way for brands to reach and engage with their audience, but keeping on top of regular, engaging content is tricky.
A carefully considered social media toolkit can plot out months of consistent and on-brand content for you to schedule in and forget about for a while.
Our motion graphics toolkits provide short, impactful animations with concise storytelling, often customised for specific platforms like Instagram, TikTok, Linkedin or Facebook.
The aim of the game is to capture attention quickly, generate emotional connections, boost shareability and have clear calls-to-action.
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If you’re getting ready to shout about a product, service, or brand, a marketing promo might be the way to go. Using a blend of engaging motion graphics and slick sound design, it’s a sure-fire way to make sure a complex idea isn’t totally lost on your audience.
Animated promos are ideal for social media, websites, or advertising campaigns.
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An explainer animation is a concise, visually engaging video that simplifies complex ideas, products, or processes using dynamic visuals, motion graphics, and voiceovers. It combines storytelling and design to effectively communicate key information in an easy-to-understand and memorable way, often used for marketing, education, or onboarding.
We take care of everything from discovery and creative development, to storyboarding, animating and sound design.
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We bring identities for events to life through animation.
Whether it’s animated content to promote an event before it takes place, or animating screens to introduce keynote speakers, we’ve got you covered.