Motion branding (also known as motion systems) is the expression of your brand through movement. It brings your visual identity to life using motion design and motion graphics, creating an engaging, consistent experience across digital platforms. In a similar way to branding, motion branding digs deep into a brand’s personality, ethos and strategic objectives before translating that into motion behaviours and principles that can be rolled out across your brand through animated logo’s, typography, motion graphics and more, all wrapped up in a motion guidelines.

In a digital-first world, static branding isn’t enough. We’re naturally drawn to movement — to stand out, your brand needs to move. That’s where motion branding comes in. It adds emotion, energy and clarity to your message, making your brand more impactful and easier to recognise across every touchpoint.